In both pure incentive travel and motivational meetings, the travel program differs from any other form of consumer or business travel in that the goal is to inspire and communicate, rather than simply offer an exciting trip. Whether the incentive trip is pure fun, entertainment, or enrichment, or the motivational meeting has long days filled with meetings, both get the best results when everything is choreographed to inspire the audience. That means coordinating site selection,transportation, transfers, events, hotels, conference centers, audiovisual equipment, entertainment, and meals.

Companies often use travel awards and other noncash incentives to distinguish their campaigns from cash compensation packages, so that the programs do not become an expected part of an employee's income. Surveys show that organizations use incentive travel because it creates lasting memories for the participants and generates positive buzz throughout the organization. Because they do not have an impact on compensation, it's easier to use incentives as needed without creating the impression that people are getting pay cuts when no program is in gear.

Properly constructed, a travel program leaves an indelible imprint on the recipients and can open up candid dialogue that helps all participants expand their understanding of how to improve performance. The emotions forged by experiencing an exotic land or exciting city together, even if some of the time is spent in meeting rooms, become part of an organization's culture that can help inspire better teamwork and performance for years.

They can be given a lower category certificate.
Slab wise appretiation possible.

Not always.