| Group
Incentive Travel |
|
|
|
Why
Group Incentive Travel?
|
| |
|
We are often asked why we think a customized
group incentive trip produces a better return on investment
than giving away individual trips or travel gift certificates
to incentive program winners. Here are some of the benefits
of group incentive travel
|
|
|
 |
Sponsoring a customized group program
establishes and promotes your corporate identity. To
the participants, it's a reward for their hard work
or loyalty, something they earned, and a customized
group program gives you the opportunity to remind them
how much you value their contribution to your business.
It's not a generic travel packagethat anybody could
buy online or win in a contest, but a unique, branded
experience that would not be available to the general
public. The entertainment, the activities, in fact just
about everything can be customized to reflect your corporate
culture and promote your organizational goals.
|
|
|
|
|
Bringing your people together in an
exciting, enjoyable venue builds relationships, and
relationships drive business. Interaction is promoted
between participants and the host company, as well as
between the participants themselves and their spouses
or guests. Ideas are exchanged, friendships are made,
confidence is built, etc.
|
|
|
|
|
For a private group, very special arrangements
can be made that are simply not available for individuals,
or at least wouldn't be cost-effective for them. For
example, you can sponsor your own golf tournament, or
perhaps have your awards dinner in a unique venue that
is open just for you that night. In the end, your guests
will feel more special, and that means increased loyalty
to you.
|
|
|
|
|
Group pricing generally means lower
cost per person. Negotiated group rates are available
for airfares, accommodations, ground transportation,
activities, etc.
|
|
|
|
|
|
| How to choose the
Incentive Destination? |
| |
|
|
| Consider the following issues when determining your
destination: |
| |
 |
Choose
a destination with resources and attractions
suitable to your audience, budget, and time constraints
(don't just go where the boss's spouse wants to go).
Look at your organization's culture and the goal of
the program. Surprise people by mixing it up. If running
programs for resellers, look at what the competition
is doing.
|
|
| |
|
Look
carefully at international programs
Depending on the group, there is almost nothing more
exciting than taking a group overseas. If it's a motivational
meeting, you can go to an overseas destination where
you do business
|
|
| |
|
Look at
the demographic mix of your target audience,
as well as its travel experience.
|
|
| |
|
Don't
worry if you have to travel close to home
With a creative destination management company, you
can create interesting events in the most familiar of
places.
|
|
| |
|
Consider
individual travel If you are looking
at offering on-the-spot awards, are looking for an alternative
to cash or merchandise, don't need to foster a group
dynamic, or simply can't get everybody away at the same
time, you can benefit from individual travel awards.
|
|
| |
| |
| While Choosing the
Destination - |
| |
| Select wisely, based on % of
your spent going in travel & % going in actual stay and
experiences. |
| |
|
Eg- if you are budgeting Rs 50000/-
You could take the person to London for 3 nights, fly economy,
stay in 2 star, average meals & very little sight seeing.
(Because 60-65% of your budget gets spent on Air ticket and
visa) Alternately if you decide on Thailand or Dubai or Singpore
or Malaysia, you could fly the group business class, stay
at 5 stars and offer most special gala dinner and all the
sight seeing.(Spend 30% on travel & rest on actual hotel
stays and entertainment)
|
| |
| Choose new and interesting places
|
| |
|
Most companies offer same destinations, it
will be very exiting thing if you offer a unique lesser visited
destination, which gives the person a feeling of exotic and
being special.
|
| |
| Location: |
| |
|
Where are we going to take them? Not all
destinations are createdequal. Some will generate better results
for your target audience.
|
| |
|
|
| |
| Air: |
| |
| A big portion of your budget
and the most unpredictable are the airfares. A professional
air analysis comparing equally attractive destination choices
will allow you to save money by selecting the destination with
the best average airfare. |
| |
|
What cities will your guests be coming
from? How many?
|
| |
|
|
How far can they be asked to drive to a
designated airport? |
| |
|
|
Can we get everyone there in time for the
Welcome Reception? Should we use zone fares, a non-refundable
group contract, charters or regular scheduled air? |
| |
|
| Itinerary: |
| |
|
| Itinerary
development is an art. When the unique aspects of a destination
are combined with the personality of the group you have
a winner! |
| |
|
What itineraries have worked well in
the past?
|
| |
|
|
How much free time do you allow?
|
| |
|
|
How many activity choices?
|
| |
|
|
What are the meeting requirements?
|
| |
|
|
Are breakfast, lunch, and dinners included?
|
| |
|
|
Do you hold a formal awards banquet?
|
| |
|
|
Are there any established traditions?
|
| |
|
|
Any tournaments?
|
| |
|
|
How many days should you be there?
|
| |
|
|
Can this be done within the budget?
|
|
| |
| Site Visit: |
| |
| Video production and internet
technology can help you decide on the destination but it can’t
replace physically inspecting the destination and the properties
being considered. |
| |
|
Which hotel or resort is best suited
to the group?
|
| |
|
|
Which offers the best value, rooms, amenities,
location, activities on site and nearby,security, pool,
beach, golf, spa, and culture? |
| |
|
|
Which destination and property just feels
right for our people? Should you call references? |
|
| |
| |
| Checklist
for quick choice |
| |
| Objectives: |
| |
| A clear statement of purpose. |
| |
|
Why are we offering the incentive trip?
|
| |
|
|
How will we measure its success? |
|
| |
| Rules: |
| |
| We must make it clear to our
audience what they have to do to qualify or to attend this program. |
| |
|
|
| |
| Audience: |
| |
| We must identify who we are trying
to reach. |
| |
|
|
| |
| Budget: |
| |
| Decisions must be made regarding
the funding of the program. |
| |
|
|
| |
| Promotion: |
| |
|
|
| |
| Guests: |
| |
|
|
| |
| Operation: |
| |
|
Travel partner must look at the onsite
details while the corporate spends majority of the time
with the guests.
|
| |
|
|
Review session between the travel partner
and corporate on a daily basis. |
|
| |
| |
| |
| |
