INEW DELHI: Reliance Retail is set to enter the travel space. It has recently roped in KL Muralidharan, ex-country manager, Amercian Express, and Rajesh Gupta, associated with several travel start-ups, to piece together its travel services business strategy.

Its entry into the travel space could bring it into competition with R-ADAG group. Earlier this year, R-ADAG group company Reliance Capital picked up a stake in online travel company, Yatra, which will soon set up travel stores in Reliance Communication’s WebWorld chain. Sources close to Reliance Retail’s travel industry foray told ET that the company plans to be in the entire gamut of travel-related business, offering services like ticketing, hotel rooms, holiday packages, travel insurance, car rentals, among other products through its retail outlets. “We are exploring the opportunities in this space,” a company source said.

Though selling of off-the-shelf travel products and services through malls and supermarkets is yet to pick up in the country, globally travel-related services are a major driver of retail sales. Indian retailers are gearing up to sell trousers and shirts along with air tickets and travel packages. Kishore Biyani’s Future group, formerly Pantaloon Retail, recently tied up with TravelPort, for setting up 50 such outlets across the country.